At Pentair, you will work along-side passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, helping people sustainably move, improve, and enjoy water, life's most essential resource. From our residential and commercial water solutions to industrial water management and everything in between, our 9,750 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world. We have an opportunity for a Field Marketing Specialist to join our Apopka, FL team. You will be responsible for deploying localized and regional marketing programs to build customer relationships and drive growth of our products and services specifically focused on Dealer (Builders & Servicers), Distributor, and Retail Channels. Using an account-based approach, they will work closely with Sales prioritizing key tactics by customer to maximize business outcomes for existing and new customer acquisition. You will: Responsible for deploying objectives-based, localized go-to-market programs and campaigns with and within our customer channels (Dealers, Distributors, Retailers). Works closely with Territory Sales to build and deploy marketing programs focused on customer segmentation to further drive loyalty and revenue, and support sales enablement initiatives. Provides support of advertising, promotion, and retention programs supporting the brand and products at the local level. Understand weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments to maintain strong sales growth opportunities. Manage and execute local initiatives, events, and projects in a timely and thoughtful manner. Oversee daily deployment of merchandising, branding, branch and dealer grand openings and activities that will effectively and efficiently drive traffic and sales growth. Works closely with Content on creative briefs collaborating on creative needs to support the activation of brand positioning and messaging in local customer programs. Demonstrates persuasive negotiation to secure in channel opportunities with and on behalf of our customers. Builds and manages regional demand calendars throughout the year, continually socializing each with business stakeholders and collaborating on timing to maximize market opportunities and alignment with launches. Serves as the first line of engagement with local community partners as it pertains to partnerships, sponsorships, and engagement. Stays current with Customer Marketing & Account-Based strategy and tactical activities continually seeking and learning new and effective ways to deploy a modern mix of tactics deliver desired brand awareness, relationship, and revenue outcomes in alignment with strategic business plans. Perform other duties, as required. Key Qualifications: BS or BA degree in business, marketing or communications required. 3+ years of experience as a Marketing professional with emphasis on customer or demand marketing. Experience with two step-distribution (B2B2C) and dealer marketing and channel development preferred. Prefer working in a collaborative, cross-team capacity. This role requires working across functions; constantly interacting with teammates. Experience in data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc. Strong writing, communication, and presentation skills. Self-motivated and results-oriented with a refined sense of urgency; a personable and extroverted personality is a plus. Successful working in teams executing integrated marketing communications plans and lead generation tactics. Strong business acumen with problem-solving experience. Demonstrated influencing leadership style – the ability to get things done through an influence-based work style. Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders. Proven organizational and time management skills. Proven ability to work under pressure and manage many tasks simultaneously. Have a failure fast, learn quick mindset to continuously improve. Advanced proficiency with basic technology tools, especially Microsoft Office Suite. Bilingual proficiency preferred (English & Spanish). Apopka, FL area preferred. Travel Required: up to 30%.
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