Job Description

Shaw Search Partners is thrilled to lead the retained search for a Data & Analytics Director with an renowned full service digital marketing agency to lead strategic data initiatives in the hospitality industry. If you’re an organized, process-driven leader with 8+ years in digital analytics and a passion for driving data strategies that fuel growth, this could be your next opportunity! Join a dynamic team and help shape the future of data-driven decision-making.

Key responsibilities:

• Develop and implement a high-level data and analytics strategy aligned with business goals.
• Lead the creation and execution of data roadmaps, ensuring scalability and long-term impact.
• Work closely with cross-functional teams to prioritize and implement high-value analytics initiatives.
• Design and maintain core dashboards/reports using tools like GA4, BigQuery, PowerBI, and Tableau.
• Define and uphold data governance standards to ensure accuracy, consistency, and actionable insights.
• Act as a strategic analytics consultant, providing insights that guide both internal and client-facing projects.
• Explore AI/ML opportunities to create predictive models and optimize marketing performance.
• Automate and scale operational processes through tools like APIs and other data platforms.

Requirements:

• 8+ years in digital analytics, with 3+ years in leadership roles.
• Bilingual in English/Spanish preferred.
• Strong experience in developing data strategies that align with business objectives.
• Expertise with marketing technology platforms (CRM, CDPs, DMPs) and data visualization tools (Tableau, PowerBI, Looker).
• Deep understanding of the hospitality industry, e-commerce dynamics, and guest acquisition a plus

*This role is a hybrid model in Fort Lauderdale. Relocation assistance is offered!

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